Blog/Vlog
12.07.2026
Why AI attacks the old knowledge advantage of consultants and programmers — and why this is a historic chance for entrepreneurs.
Interview note
Salim Samatou talks about AI as democratized access to knowledge, planning and execution — and why old consulting and development models are under pressure.
Watch the interview at the relevant momentInterview note
Near the end of the almost four-hour conversation with Ben from ungeskriptet, Salim Samatou makes a sharp but important point for entrepreneurs: artificial intelligence does not only reduce work for experts, it also attacks their old knowledge advantage.
In the past, companies often needed expensive consultants, specialized developers, complex software vendors or a strong network to build a plan, understand processes or start digitalization at all. Today, an entrepreneur can ask AI, compare options, check offers, structure workflows and prepare first implementations.
Salim's point is not only that AI saves money. His point is that AI shifts power. Entrepreneurs no longer have to be blindly dependent on people who sell complexity.
Core message
Salim says in essence: someone who does not know much can now know a lot with AI. You no longer necessarily need Harvard, private schools or expensive business consulting to turn an idea into a plan.
He describes AI as a tool that can help step by step: What is the problem? What options exist? What costs are realistic? Which tasks can be automated? Which software is really needed? What is just expert language and what is substance?
This makes AI a practical lever for small and medium-sized businesses — not as a gimmick, but as a daily thinking, checking and execution partner.
Strong words
Salim deliberately uses hard language. He calls classic consulting a scam-like model and says about programmers that he is one of them, but that much of the model can be a monumental scam. This does not mean every consultant or developer is worthless.
The criticism is aimed at an old mechanism: a medium-sized company wants to digitalize, does not fully understand the technology and has to rely on external experts. Then things are presented as highly complicated, followed by high entry costs, maintenance, bugs, add-ons and more dependency.
AI breaks this mechanism open. Entrepreneurs can check, prepare, compare and understand more by themselves. Good experts remain valuable. Artificial complexity becomes harder to sell.
Entrepreneur leverage
Entrepreneurs gain a new lever: they can analyze business processes, check offers, write texts, prepare calculations, sort data, design automations, build software prototypes and structure tasks.
That does not mean every entrepreneur has to do everything alone. But they no longer start from zero. They can enter conversations with better understanding, steer providers more clearly and detect unnecessary costs earlier.
This is especially powerful for SMEs. Many businesses have good ideas, but no internal IT department. AI makes the first step smaller and the implementation more tangible.
Pergent view
Pergent starts exactly at this point: AI should not only answer questions, but prepare, structure and make work controllably executable inside a company. It is about files, knowledge, tasks, approvals, workflows and real daily relief.
That is why Salim's statement fits so well: AI is not just another tool. For entrepreneurs, AI is a strategic amplifier. Used correctly, it helps them think faster, test cheaper, make better decisions and become less dependent on expensive middle layers.
The real question is no longer whether AI is coming. The question is which entrepreneur uses it early enough to create real productivity.
Source
The full conversation is available on YouTube. The passage discussed here starts around 3:20:28.